Goal:
Capcom wanted an authentic space celebrating the zombie title Dead Rising which would stand out beyond typical demo game stations.
Capcom is a video game publishing company famous for legendary titles such as Street Fighter and Dead Rising.
Capcom wanted an authentic space celebrating the zombie title Dead Rising which would stand out beyond typical demo game stations.
Pinnacle created the spectacle of the year at E3 with a fenced-in zombie scene. The concept lit up the crowd and the media with live actors threatening passersby. The activation took Event Design Magazine’s “Best Interactive” award for 2013.
Event Design Magazine's "Best Interactive" 2013