Goal:
Capcom wanted an authentic space celebrating the zombie title Dead Rising which would stand out beyond typical demo game stations.
Capcom
E3
Capcom is a video game publishing company famous for legendary titles such as Street Fighter and Dead Rising.
Result:
Pinnacle created the spectacle of the year at E3 with a fenced-in zombie scene. The concept lit up the crowd and the media with live actors threatening passersby. The activation took Event Design Magazine’s “Best Interactive” award for 2013.
Awards:
Event Design Magazine's "Best Interactive" 2013