As E3 returned to the Los Angeles Convention Center in 2009, PlayStation secured a 15,000 sqft. space in the west hall. Unfortunately, due to conflicting show schedules, there were only two and a half days allocated for setup. Despite the incredibly short timeline, PlayStation needed a solution to highlight their products through over 250 gaming stations, and additional spaces to entertain VIP press and media.
Brand Blocks were born to creatively provide PlayStation with a booth that could be set up in a limited time frame—all without compromising the size and impact of their exhibit.