For E3 09, the 15,000 square foot exhibit had to go up in less than three days. Pinnacle worked with the client to design a modular structure based on steel container frames. Each module was prefabricated with flooring, ceilings, lighting, electrical, networking, and sprinklers; loaded on a flatbed; set into place at the convention center; and then furnished and outfitted with tech on site. All with time to spare.